Fresher’s fair; a blend of marketing and user centred design, very often done very badly.
- 27/Sep/2009 22:48
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With the return of ‘the great unwashed’ to university campuses across the country, there has been the inevitable tide of unruly behaviour, drunkenness and novel stories to be recounted. This is a pivotal moment in the life of many young people, and events in these first few weeks, planned or unplanned, will leave a lasting mark.
One such event is the fresher’s fair, that time when hundreds if not thousands of students pile into a large marquee to get their hands on discounts, memberships and general booty. How can this massive event though, filled with various stalls and promoters, be so bad in terms of design?